Generally, People wish to buy products with companies they are familiar with.
If your branding is consistent and easy to recognize, it can help people feel more comfortable purchasing your product.
People connect with brands that share the same values. If your brand represents your business, you'll be more likely to attract the right people.
When you already have a strong brand and loyal customers, it is very much easier to introduce new products with fewer expenses
You can test them out by using Brand's identity before you further invest in them. Also with a loyal brand following, your customers will be much more interested in trying your new products and even anticipate them being released.
Having a Great Brand identity may also help you to attract investors to raise funds for the company when it is required. Meeting consumer demands and having a bank of loyal customers indeed increases the factor of trust and faith in the minds of investors
To make the best products, the best Talents have to be hired and form a great workforce to meet and attain Business goals and objectives. Your brand identity helps to attract great minds in the industry with its trust factor.